Management Team


Our team has decades of experience on the front lines with investors, building and growing pioneering practices at leading Wall Street firms to deliver innovative research and analytics approaches directed towards finding real returns.

Eric R. Ervin

Eric R. Ervin, Co-Founder, President, CEO

Eric is the Co-founder and CEO of Blockforce Capital, the parent company of Reality Shares, an award-winning ETF issuer and index provider. Eric was recently named by Business Insider “as a top crypto pioneer” in Business Insider’s bitcoin Wall Street power list (April, 2018). For the last 7 years, Eric has guided the company from being exclusively focused on dividend growth strategies, to include unique multi-factor investing, and further to being a pioneer and innovator in the blockchain technology investment space. Under Eric’s leadership, Reality Shares launched the world’s first passive ETF focused on the global blockchain technology ecosystem (tkr: BLCN), and then following-on with a first to launch China-focused blockchain ETF (tkr: BCNA). With research as the basis for the Reality Shares product suite, Eric’s vision is to extend the company’s thought leadership and focus on delivering innovative products and applications for advisers and their clients.

Eric is a frequent commentator on CNBC, FOX Business, CNN, and The Street, and he is regularly featured as a thought leader in Barron’s, The Wall Street Journal, Forbes, and U.S. News & World Report (among other media outlets and publications).

Eric has over 20 years of experience in the financial services industry, including 14 years as a Certified Financial Planner practitioner and a Chartered Financial Consultant. Prior to founding Reality Shares, Eric worked at Morgan Stanley, where he built the highly-recognized Ervin Miller Group wealth management franchise. He also worked at Citigroup and Smith Barney.

For leisure, Eric enjoys traveling the country, hitting the mountain slopes alongside his son, who competes in downhill biking at the semi-pro level.